This is very compelling, but I have a strong counterargument.

Essentially, if people start collecting behind the banner of reason and evidence, it will become inefficient and silently deafening to *not* have a term associated with this approach to finding truth.

Bundles of people who share similar ideas, and who join together to discuss them, seldom do this for long without assigning a name to said approach. Right now that's called atheism because the main thing being opposed is false belief, and the main place to find that is within religion.

So what Harris is proposing here is that we do something that can't be done -- at least right now. People facing everyone believing in Alchemy will collect together and will become known as anti-alchemy. It's the same for religion/atheism, and it's the same for any group that promotes "reason and evidence".

There will be a name given, and it too will develop the downsides that Harris correctly ascribes to the term "atheism".

This doesn't mean this argument hasn't made sense to me -- I may still abandon the label -- I'm just saying the argument isn't as clear and clean as he's making it out to be.