Let’s go a bit further: think Google Ads meets Siri + (reminders and geo-fencing).

Now I go to the mall and Siri says to me:

Fabian you need to pick up milk and go to the post office.

I say, ok sure.

Now Siri says:

While you’re at it why don’t you take a look a some shoes your wife might like. Her birthday is coming up

Wait, what? (she’s even smiling now)

You see, a couple of weeks back, my wife sent me an IMessage or even an email and said: baby what do you think about these shoes? I think I’m going to get them next month.

Now Siri knows that my wife has an interest in said shoes and a time frame. Not only that, it might know based on that picture, other pairs that she might like.

Oh yes, Siri also knows that her birthday is coming up.

Boom.

Desire + Opportunity + Delivery Medium = I just bought some shoes.

My wife loves me, I come out like a King, I love Siri.

Siri knows more about me and my wife. Everyday she knows more.

I wouldn't call it a trojan horse because the soldiers didn't jump out of the horse and try to sell people things. But yeah, I get the point. Good article.