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Israel’s 'Time To Know' Aims To Revolutionize The Classroom

Time To Know is the realization of a single man’s vision to un-root teaching methodologies from their 19th century origins and thrust them into the 21st century. The entrepreneur is Shmuel Meitar, co-founder of Israeli hi-tech posterchild Amdocs. To appreciate Meitar’s commitment, consider this: He is TimeToKnow’s sole investor. That’s right, the $60M the company has taken in funding all came out of his pocket.

The basic thesis Time To Know is operating under is that today’s current classroom is following a teaching paradigm designed in the industrial age, i.e., a teacher standing in front of a class, a blackboard on the wall and students at their desks. Think of it this way… Imagine time warping a teacher from the 1800’s and implanting her in a classroom in 2010. She could basically hit the ground running with little to no adjustment in teaching style. Quite scary when you think about it.

Time To Know believes there are three main reasons why today’s classroom is ineffective: First, relevancy—or rather, irrelevancy. Kids are living in a digital world with a tremendous amount of stimulus. Expecting them to happily and effectively embrace ‘passive learning’ that requires them to just sit, listen and provide output in exams is simply unrealistic. Second, variance. There no such thing as a homogeneous level of learning and comprehension in a classroom of students. Third, assessment—aka, the feedback loop. In today’s classroom a student could have gotten lost with the material three weeks back, but the teacher would be oblivious to it.

Phenomenal.

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