Google is on a mission to make the Web faster. One thing that slows down pageload times are fat image files. Even JPEG and PNG files can get pretty big. So Google is developing a new image format called WebP (which is a sister format to its WebM project for videos).

It's hilarious how much Google simply ignores supposed boundaries, like the image formats that the world supports. They'll just make a new one, make Chrome support it, and wait for everyone to follow.

Love it.