At RSA 2011 in San Francisco the company publicized that they were sparing no expense to rent a strip club for an invitation-only "VIP" party. Although they did their best to promote the event as exclusive and posh, little could be done to hide the fact that the club is known locally for its $5 buffet including peep show.

The company may be asking itself now whether the cost spent appealing to desires of a certain demographic was balanced versus the cost of securing sensitive customer data against the much larger and greater diversity of attackers…. Could this be a good candidate for a MasterCard "priceless" commercial?

Ouch.